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About SOKANY
Global Leading Brand in the Full Range of Small Household Appliances

For nearly 30 years, SOKANY has been a respected brand in small appliances, evolving through expertise and innovation.

As one of the leading small appliance suppliers, SOKANY offers a one-stop shop for global consumers with a wide variety of products, including kitchen, beauty, hair care, personal care, and home essentials. Our solid reputation is built on industry trust and a reliable supply chain, ensuring durable, high-quality items. SOKANY combines tradition and leadership, inviting you to experience a personalized yet professional shopping adventure that caters to diverse needs, whether for customized styling or dependable functions. Our heritage and strong manufacturing base ensure we fulfill and surpass expectations.
Export Amount
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60+
Household Appliances Categories
20+
National Agents
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30+
Years of Industry Experience
7
Shipping Cycle
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Models in stock
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SOKANY Brand Values
Committed to superior quality and driven by innovation, we remain user-focused and act with integrity and responsibility, crafting every product with meticulous care.
SOKANY Brand Vision
To become the world's leading small appliances brand, shaping ideal homes and driving industry leadership
SOKANY Brand Mission
To empower lives through small appliances, enhance the quality of life for families worldwide, advance industry development, and uphold our social responsibilities.
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Our History
For nearly 30 years, SOKANY has been a respected brand in small appliances, evolving through expertise and innovation. 
2024 2013 2004 2000 1993
2024
2024
 SOKANY became market leaders
2024
SOKANY became market leaders
By 2024, SOKANY offered 60+ categories, 1,200+ SKUs, and operated in 100+ countries. Its 20+ exclusive agents, guided by SOKANY, achieved record growth and became market leaders.
2013
2013
 SOKANY recruit exclusive national agents
2013
SOKANY recruit exclusive national agents
In 2013, SOKANY founder He Xuezhen made the bold decision to recruit exclusive national agents, despite concerns about losing existing distributors and market share . Trusting her vision, the team ultimately supported her choice.
2004
2004
SOKANY became a landmark in Yiwu International Trade City.
2004
SOKANY became a landmark in Yiwu International Trade City.
In 2004, SOKANY became a landmark in Yiwu International Trade City. Trusted for quality, competitive pricing, and integrity, SOKANY has gained loyal customers worldwide, bringing its appliances into homes across the globe.
2000
2000
SOKANY was founded in 2000
2000
SOKANY was founded in 2000
In 2000, SOKANY was founded to deliver high- quality, affordable small appliances. Its logo was co- designed by the founder and a Spanish client.
1993
1993
SOKANY founder began her appliance export business in Yiwu
1993
SOKANY founder began her appliance export business in Yiwu
In 1993, SOKANY's founder, He Xuezhen, began her small appliance export business in Yiwu, inspired by her family's manufacturing tradition.
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What Drives Our Growth?
Innovation-Driven
SOKANY invests a significant portion of its revenue annually in new product development, supported by a professional cross-disciplinary R&D team. This enables continuous launches of innovative small appliances, such as smart temperature-controlled kitchen devices and cutting-edge beauty instruments.
Quality Control
Recognizing that product quality is the lifeline of a business, SOKANY enforces strict standards on supplier production. From sourcing raw materials to manufacturing, every step ensures consumers receive high- performance, durable products.
Supply Chain Optimization
SOKANY carefully selects and maintains stable partnerships with top-tier suppliers. Through joint development and shared information, it ensures timely, stable raw material supply while reducing costs and enhancing quality, delivering more competitive products to customers.
Consumer Insights
Regular global market research provides deep insights into consumer needs, preferences, and pain points across regions, demographics , and income levels. Feedback from multiple channels is swiftly translated into product improvements, ensuring iterations that align closely with market demands.
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The Power of The Team
It is this elite team-led by the founder, driven by the sales force, and enhanced by the creative shooting team-that forms the powerful engine propelling SOKANY toward its goal of becoming a  global leader in small appliances.
Message from Sokany Brand Founder
Over nearly 30 years, SOKANY has grown from a dream into a remarkable journey. We are deeply grateful for the trust of our consumers, the dedication of our team, and the support of our partners.

Committed to quality, we refine our products with professionalism and innovation. Looking ahead, we will continue to strive forward, uncovering needs, enhancing craftsmanship, and optimizing services, as we create more shared successes together!
Enterprising Sales Team

SOKANY's sales team is a highly skilled force, active worldwide and serving as the vital link between the brand and consumers.


With members from diverse cultural backgrounds and extensive sales experience, they deeply understand the features and benefits of SOKANY products. Whether it's the efficiency of kitchen appliances or the gentle care of beauty and personal care products, they deliver expert, tailored recommendations to meet customer  needs.

Creative Unlimited Material Production Team
To meet the demands of diverse online and offline promotional channels, SOKANY’s content creation team produces a wide array of materials, including short videos, detailed articles, and product demo animations. These assets are perfectly tailored for the fast-paced nature of social media and the static display needs of physical stores. Combining

visual and textual appeal, they breathe life into the brand’s promotions, capturing the attention of countless consumers and serving as an essential force behind SOKANY’s soaring success.
Strategy of Sustainable Development

As a one-stop service provider for kitchen, beauty, and other small appliances, SOKANY has dedicated nearly 30 years to enhancing the quality of life for consumers worldwide. We understand that a stable and dynamic supply chain relies on diverse, high-quality suppliers. Guided by principles of fairness, transparency, and equity, we carefully select partners globally, prioritizing cost efficiency alongside manufacturing processes, quality control, and innovation capabilities.


Every supplier, regardless of product type, undergoes rigorous on-site inspections and sample testing before establishing long-term partnerships to ensure reliability at the source.


SOKANY is equally committed to social responsibility. Our team travels worldwide to potential partner factories, assessing production equipment and capacity while prioritizing shared values and  ethical practices. We are determined to avoid working with suppliers where employees endure harsh conditions or excessive hours. Instead, we strive to improve labor conditions and foster sustainable practices.

SOKANY is Equally Committed to Social Responsibility.
Looking ahead, SOKANY will remain true to its mission, upholding ethics and social responsibility. Together with our partners and employees, we will illuminate the industry's path forward and craft an even more remarkable future.
Want to Talk to us? 
We' d Like to Hear from You! 
Speak with a trusted advisor, SOKANY honestly looking forward to cooperating with you to create a bright future! please feel free to leave an inquiry at any time!
Contact Us

Phone: +86 18258757712
Email: sales003@sokany.com
Wechat: 13957906860
WhatsApp: +86 18258757712
Add: F3-17195/F3- 7476, 4th Street, 3rd Floor, Gate 29, 2nd District, Futian Market, Yiwu, China
Add: Room 15A07, Building 2, Zhongfu Plaza, Yiwu

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