Brand Story

Amid these challenging circumstances, He Xuezhen steadily built her clientele and reputation through her unwavering reliability and the quality of her products. In 2000, she founded the SOKANY brand with a vision to bring high-quality, cost-effective small household appliances to consumers worldwide.

In 2004, as one of the first merchants to move into the newly established Yiwu International Trade City, SOKANY's store quickly became a landmark booth. Its enduring reputation for reliable product quality, competitive pricing, extensive product range, seamless cooperation, and the founder's unwavering integrity attracted a loyal clientele of global buyers.

These loyal partnerships helped SOKANY's small household appliances expand their reach across the globe, bringing trusted products into countless homes and establishing a lasting legacy.

By 2013, after years of steady growth, SOKANY had established itself as a well-recognized brand. It was at this juncture that founder He Xuezhen made a seemingly unfavorable decision for the company: to begin appointing exclusive national agents.

At the time, SOKANY already had numerous distributors in nearly every country worldwide-some countries had several, even dozens, of long-standing partners. Opting for exclusive agents meant voluntarily relinquishing a significant portion of the client base and, with it, a considerable share of the market.

This decision baffled many long-serving employees, who struggled to understand the rationale. However, after He Xuezhen patiently explained her vision, the team-despite lingering doubts-chose to unconditionally trust and support their founder's bold move.

The decision to recruit national-level exclusive agents opened new opportunities for SOKANY’s international expansion. During this time, an Egyptian distributor, undeterred by the risks of the COVID-19 pandemic, traveled to China to explore potential collaboration. His determination convinced He Xuezhen that he was the ideal partner.

With SOKANY's full support, this distributor grew from a small-scale dealer into a national agent with nearly 100 million in annual sales. SOKANY played a key role in helping him establish a sophisticated commercial system in Egypt, achieving a transformational leap in his business. This success further reinforced He Xuezhen’s belief that the SOKANY brand is destined to flourish and reach new heights.